On Bands, Cups, Breast Volume, and Brassieres - A Primer

The other day, a woman and her teenage daughter came in for a bra fitting.  When I informed them of their respective sizes...28E and 36D - the mother wondered aloud how it was possible that her young daughter had a larger cup size than she, even though to look at them, you would easily conclude that the daughter has smaller breasts....

So here is the thing about bras...like with most things...it's all relative....

28K, 38C, 32G - What's in a Bra Size?!?

For a garment that forms such a staple of women's wardrobes for their entire adult life, it is shocking, SHOCKING how few of us know what those number/letter combinations actually signify....

So no, they are not hieroglyphs, they are not scriptural citations, and no, you do not need a Rosetta Stone to milk some meaning out of that pesky little tag.  Here is the formula ladies:

The number is the measurement in inches at the inframammary fold, and the letter represents the difference, (in inches - one letter per inch) between the circumference at the inframammary fold and the circumference at the apex of the breast!  Simple, right?!?

No...okay - here is a more detailed explanation....

What Your Bra Can and Should Be Doing For You… But Probably Isn't…And How Tmicha Zoogit Will Save the Day!

The first U.S. patent issued for a brassiere in 1914 "covered" a garment made – I kid you not – of two silk handkerchiefs held together by some pink ribbon.

Women have come a long way in the last 100 years, and so has the brassiere!

Those of us old enough to remember the Playtex "Cross-Your Heart" bra commercials from the 50s and 60s (and 70s and 80s) know that a bra should "lift and separate".

Lift and separate is an excellent place to start…but since 85% of women are wearing a bra that does not fit them, here are some more points to consider: