28K, 38C, 32G - What's in a Bra Size?!?

For a garment that forms such a staple of women's wardrobes for their entire adult life, it is shocking, SHOCKING how few of us know what those number/letter combinations actually signify....

So no, they are not hieroglyphs, they are not scriptural citations, and no, you do not need a Rosetta Stone to milk some meaning out of that pesky little tag.  Here is the formula ladies:

The number is the measurement in inches at the inframammary fold, and the letter represents the difference, (in inches - one letter per inch) between the circumference at the inframammary fold and the circumference at the apex of the breast!  Simple, right?!?

No...okay - here is a more detailed explanation....

That number, (ranging, say from 25 to 57 inches) is the measurement, in inches, of the inframammary fold - fancy talk for the line just beneath where the breasts attach to the chest wall....  Here is a little illustration for you:

The letter represents the difference, in inches, (one letter per inch) between the circumference at the apex (fullest part) of the breast (line #2 in green) and the inframammary fold (line #1 in blue).   

So for example, let's say a woman measures 32 inches at the inframammary fold (line #1 in blue), her band size is 32.  If the same woman measures 43" at the fullest part of her breast (line #2 in green), in order to discover her cup size, she will subtract 32 from 43... (43"- 32") and come up with 11 inches.  Since each inch of difference represents one cup size, consulting the chart below, we get a cup size of K.  Viola - this woman should be wearing a bra size of 32K! 

1" = A Cup	9" = I Cup
2" = B Cup	10" = J Cup
3" = C Cup	11" = K Cup
4" = D Cup	12" = L Cup
5" = E Cup	13" = M Cup
6" = F Cup	14" = N Cup
7" = G Cup	15" = O Cup
8" = H Cup	16" = P Cup

But there is no such thing as a 32K bra you say...everyone knows that bras top out at a DDD, and only porn stars and Dolly Parton wear a DDD - a 32K could double as a parachute or a circus tent!

 
 














Not so fast, my friend.  This is simply not true...just because you haven't encountered it in a store doesn't mean it doesn't exist.  In fact, stores carry a very limited selection, especially above a D cup...and that is not because no one but sex workers and country music stars need those sizes!  

Shops offer a poor selection, mainly, because it is damn hard and very expensive for a brick and mortar retailer to stock each and every bra they carry in 96 (or more) distinct sizes and four (or more) colours!  Start doing the math...that is a LOT of brassieres!  

Furthermore, a saleswoman who depends on commissions for her paycheck will not be so quick to tell you that she doesn't have anything in your size...she is far more likely to sell you something... ANYTHING... and then hustle you out of the store before you figure out what a lemon you just purchased! 

And that, my friend, was the inspiration for me to start my business - Tmicha Zoogit!  I believe that every woman, of every size and shape deserves a selection of comfortable, supportive, high-quality, beautiful brassieres that fit and flatter, improve her appearance, and bolster her self-image. 

So what are you waiting for, ladies?!?  Schedule your personal fitting today and experience the wonders that a properly fitted bra will do for your comfort, posture, self-confidence, and silhouette – you deserve it!

Call Nili today at (054) 246-1191 - you'll be glad you did!